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Hua, Z. (2019). Exploring Intercultural Communication. Language in Action. Routledge

Cultural orientation or pattern that promotes interdependence between members of groups and emphasises priority of group goals over those of individuals.

Hua, Z. (2019). Exploring Intercultural Communication. Language in Action. Routledge

The assumption that we are bound together into tight groups of interdependent individuals is fundamental to collectivism.

Holliday, A., Hyde, M., & Kullman, J. (2010). Intercultural Communication. An advanced resource book for students. 2nd Ed. Routledge.